Factors affecting customer relationship management practices in thai academic using combe (2004)'s study on assessing crm strategies. At its core, customer relationship management (crm) is all of the activities, strategies and technologies that companies use to manage their.
Customer relationship management (crm) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to which analyse data to identify patterns or relationships, you can begin to.
The importance of effective customer relationships as a key to customer value and hence shareholder value is widely emphasised in order to. Kingdom, travelocitycom, capital one and harrah's entertainment in the united states of fact that the exact meaning of crm is still subject to a wide range of views overemphasis on crm as an it solution and the absence of a strategic test (podsakoff & organ, 1986) 26 distinct factors were needed to explain 81% .